North Roast Coffee Shop
Scope:
Brand Identity & Creative Direction
Industry:
Coffee & Beverage
Description:
Brew slow. Find your north. North Roast isn’t just coffee, it’s a space to pause, focus, and put ideas to the test. A place where people feel grounded, inspired, and confident in finding their own north.
Our identity starts with a logo that anchors the brand in clean, minimal design, while the icon, a subtle compass—becomes the visual signature, guiding recognition across every touchpoint. The interior balances minimalism with natural touches, reflecting calm energy and intentionality in every corner.
Color palettes were curated for warmth and approachability, typography chosen for clarity, and mockups, packaging, and in-store visuals were designed as a cohesive system. Every detail, from coffee cups to murals, is purposeful, creating a full sensory experience that embodies North Roast’s ethos





















